Sell with Revolve · Northeast Pennsylvania
The Revolve
Standard.
How we price, present and launch your home to the right buyers: locally, nationally and on air. Your home is a legacy, and it deserves a launch.
in the past two years
51 team reviews
The American Dream
content in 12 months
Revolve Real Estate transaction records, Sept 2024 to Sept 2026 · Zillow profile, Sept 2026 · American Dream TV · Revolve Facebook Insights, Sept 2026
Our philosophy
“A home is never just a listing. It's a legacy, and it deserves a launch.”
Selling a home is one of the biggest financial moves you'll ever make, and it usually comes with a lot of life: a new job, a growing family, a next chapter. I don't take that lightly.
I started Revolve to give clients a true one-stop experience built on integrity, relationships and results. That means your home is photographed, filmed and marketed like an asset, not posted and forgotten. It means you see everything we do, in real time. And it means you get a team that answers the phone.
Kate Daye
Owner & Broker · TV host, The American Dream
Voted · Awarded · On air
Northeast Pennsylvania's most recognized brokerage.
#1 Commercial Agent
Best of Lackawanna County 2026 · Kate Daye
Gold · Best Agency
Times Leader Best of the Best 2024 · Revolve Real Estate
Silver · Best Management Co.
Times Leader Best of the Best 2024 · Revolve Real Estate
5-Star Premier Agent
Top agent on Zillow · 5.0 rating across 51 team reviews
The Revolve team
Every discipline. One point of contact.
What sells for top dollar
Four things decide your sale price.
Nothing is left to chance. Every Revolve listing is built on four pillars, and we own every one of them in-house.
01 · The 5-5-5 pricing strategy
The market sets the price. We read it precisely.
The right price isn't decided by any one agent or seller. We pull current MLS data to select up to five active, five pending and five sold homes most comparable to yours, then layer in local market statistics so your home launches at the number buyers will compete for.
Lackawanna County market snapshot
In a market this fast, the first two weeks are everything. Priced right, your home creates urgency. Priced wrong, it becomes the listing that makes others look like a deal.
Redfin, Aug 2026 · Zillow, Lackawanna County, 2026 · Redfin, May 2026
The homework behind every listing
Researched before launch. Re-read every week.
Most listings are priced once and left alone. Ours are studied before they go live and reviewed against the market every week they're on it.
Before we list
The pre-listing study
- Comparable analysis5-5-5 active, pending and sold comps, adjusted for size, condition, lot and location.
- Competition mapEvery competing listing in your price band, with days on market and price history.
- Buyer demandSearch traffic, absorption rate and the price points buyers actually filter by.
- Property due diligenceTax records, deed, zoning, flood zone, permits and school district verified before launch.
- PositioningThe buyer profile, the story and the channels most likely to reach them.
While you're on the market
Continuous redirection
- Weekly performance reviewPortal views, saves, ad results, showings and agent feedback, reported to you.
- Market watchNew listings, price changes and sales around you, tracked as they happen.
- Day 7 · 14 · 21 checkpointsIf the data says the plan needs to change, we recommend exactly what and why.
- Redirect the spendBudget shifts to the audiences, channels and creative that are converting.
- Refresh the listingNew lead photos, copy, open house and broker outreach to restart momentum.
02 · Presentation, produced in-house
Buyers decide online. We make it unforgettable.
Today's buyers rule out listings with too few or poor-quality photos before they ever book a showing. Every Revolve listing is photographed, filmed and marketed in-house.
- Professional HDR photography
- Cinematic listing film
- Drone aerials & twilight imagery
- 3D walkthroughs & virtual tours
- Staging & design consultation
- Dedicated property website
NAR 2025 Profile of Home Staging
Preparation
Prepared like a five-star hotel.
You don't need to be show-ready before we walk through. We'll go room by room together and recommend only what shortens days on market or raises your price, often at little or no cost.
Realtor walk-through
A room-by-room plan and pricing insight.
Seller Success Kit
Checklists for every room, photo day and showings.
Vendor network
Cleaners, painters, handymen and stagers on call.
Photo & film day
Your listing goes live within about 48 hours of the shoot.
Does your home deserve to be on TV?
No other local brokerage puts your home on air.
Kate is a host of The American Dream, the two-time Emmy-nominated real estate and lifestyle show that airs on HGTV, the Travel Channel and major streaming platforms. Kate's episodes have aired internationally on the Travel Channel several times. Locally, Revolve has contracts and features with Eyewitness News WBRE and WYOU, including PA Live and PA Homepage.
Ask about our casting schedule. Select listings can be considered for a feature on The American Dream.
One feature · every channel
Your home's segment keeps working.
A feature doesn't air once and disappear. It airs on TV in select markets, streams nationwide and is cut into short videos for Facebook, Instagram, YouTube and LinkedIn. Then it goes into our email campaigns, property website and listing marketing.
Live radio
WILK Radio
Revolve listings are showcased on Audacy's news and talk station for Scranton and Wilkes-Barre.
On demand
Podcasts & radio shows
Several shows featuring Revolve stream anytime on Spotify and Apple Podcasts. Key moments become short clips for our social channels and email list.
03 · Marketing that follows the buyer
We market where buyers look.
Every year we study NAR's Profile of Home Buyers and Sellers and shift our spend to match. Most buyers find their home online or through an agent, so that's where your home will be most visible.
88% of buyers purchased through an agent, and agent-assisted homes sold for a median $425,000 versus $360,000 for FSBO.
Where buyers found the home they bought, 2025
NAR 2025 Profile of Home Buyers and Sellers (transactions July 2024 to June 2025). 79% of homes are found online or through an agent, and both are Revolve's home turf.
The digital engine
We advertise more, post more and go further.
Zillow Premier Agent & portals
Featured more often on Zillow, Realtor.com, Trulia, Redfin and hundreds of partner sites.
Social media
Facebook, Instagram, TikTok and YouTube: organic storytelling plus paid promotion targeted by location, lifestyle and price point.
Paid Google campaigns
Google Search and Display ads plus SEO for your property website, so your home ranks for the searches buyers actually type.
Dedicated property website
A branded single-property site with film, gallery and lead capture.
Retargeting & paid ads
Ads that follow interested buyers across the web until they book a showing.
Buyer database alerts
Our standing buyer list gets new-listing alerts the moment you go live.
Revolve Real Estate Facebook Insights, past 12 months (Sept 2026) · Network reach per Revolve platform memberships, Sept 2026
Three MLS systems · one listing
Seen by the agents who bring buyers.
27% of buyers find their home through an agent. We list on three MLS systems, so your home reaches every agent in Northeastern Pennsylvania plus agents across the Mid-Atlantic working with relocation and second-home buyers right now. We also promote directly to the top-producing 20% of agents who sell 80% of homes.
MLS 01 · Lackawanna
Greater Scranton MLS
Every local agent and buyer search across Lackawanna and the surrounding Scranton-area counties.
MLS 02 · Luzerne
Luzerne County Association of REALTORS®
The LCAR MLS: agents and buyers from Wilkes-Barre and the Back Mountain to Hazleton.
MLS 03 · Mid-Atlantic
Bright MLS
PA · NJ · DE · MD · VA · WV · Washington, D.C.
Inman, July 2026 · Luzerne County Association of REALTORS® · Agent-sourced buyers per NAR 2025 Profile
Your buyer may not live here yet
Marketed far beyond the county line.
International broadcast
Kate's episodes of The American Dream have aired internationally on the Travel Channel.
Global syndication
Listing syndication reaches international property portals such as Juwai.com and Rightmove.
Metro buyer targeting
Paid campaigns aimed at New York, New Jersey and Philadelphia buyers looking for space, value and lifestyle.
Mid-Atlantic MLS reach
Three MLS systems put your home in front of agents from Pennsylvania to Virginia.
In person & in print
Offline, still unmistakably Revolve.
6-ft signature signs
Our 6-ft white Revolve signs stand out in this part of the state, with QR codes to your film and website. 8% of buyers find their home from a sign.
Custom banners & signage
Frontage banners, riders, directionals and development signage, produced weekly wherever a property calls for it.
Open houses & broker previews
Hosted, promoted events for buyers and top local agents, with feedback captured on the spot.
Luxury print
Magazine-quality brochures, feature sheets and Just Listed mailers to targeted neighborhoods.
Networking & events
We host and attend events constantly, reaching buyers other agents miss.
NAR 2025 Profile of Home Buyers and Sellers
From consultation to closing
A launch plan, not a guess.
- Step 1
Consultation
Walk-through, goals and 5-5-5 pricing review.
- Step 2
Preparation
Seller Success Kit, vendors and staging plan.
- Step 3
Photo & film
Photography, film, drone and 3D tour.
- Step 4
Coming soon
Teasers to our buyer list, agents and social.
- Step 5
Launch
Live on all three MLS systems, portals and ads.
- Step 6
Showings
Open house, broker preview and weekly feedback.
- Step 7
Negotiation
Offer comparison, terms and net proceeds.
- Step 8
Closing
Inspection, appraisal and settlement, managed.
Prep and launch timing per the Revolve Seller's Checklist · Zillow, Lackawanna County, 2026
04 · Complete transaction transparency
You'll never wonder what we're doing.
You'll see exactly what services you're getting, as they happen. Your private seller portal is open 24 hours a day.
“Super responsive, as if you are her only client.”Verified Zillow client · Home seller
Private seller portal
Every completed task and every place your home is marketed, with links.
Showing feedback
ShowingTime notifications for every request, plus unfiltered agent feedback.
Buyer activity
We see when buyers view, favorite or request a showing of your home.
Weekly market updates
New, pending and sold competition, so we can adjust together, fast.
Where your equity is protected
The highest offer isn't always the best one.
Side-by-side offer review
Price, financing strength, contingencies and closing date, compared on a net-to-you basis.
Multiple-offer strategy
Structured deadlines and clear communication that keep every buyer at their best number.
Inspection & appraisal
Repair requests negotiated with contractor-backed pricing, not guesswork.
Managed to the closing table
Title, lender, attorneys and utilities coordinated, with you updated at every milestone.
Every offer comes with an estimated seller net sheet, so you compare what you actually walk away with, not just the headline price.
Why sellers choose Revolve
Not every listing gets the Revolve Standard.
Before you sign with anyone, ask them how they'll handle each of these. Here's what's included with every Revolve listing.
| What you'll often see | The Revolve Standard | |
|---|---|---|
| Pricing | A quick CMA or online estimate | 5-5-5 analysis plus a full pre-listing study |
| Media | Photos, sometimes taken on a phone | HDR photography, cinematic film, drone, twilight and 3D, produced in-house |
| MLS exposure | One local MLS | Three MLS systems: Greater Scranton, LCAR and Bright |
| Television | None | The American Dream, PA Live and WBRE/WYOU features |
| Reach | Local portals | Metro NY/NJ/Philly targeting, international syndication and 100K+ partner brokerages |
| On-market strategy | Price drop after a few weeks | Day 7 · 14 · 21 checkpoints, spend redirected to what's working |
| Reporting | A call when there's an offer | A 24/7 seller portal, ShowingTime feedback and weekly market updates |
| Offers | The highest price | Side-by-side review with a seller net sheet for every offer |
The comparison describes common industry practices and is shown for illustration only. Services vary by brokerage and agent.
Case study · Stauffer Pointe
Nothing changed about the land. Only the strategy.
One team handled selections, marketing, sales and design. Phase II is underway, and Revolve faced no competition for the exclusive listing.
The exclusive listing agency
Trusted with the region's most distinctive properties.
Nalla Lake
100+ private acres around a privately owned lake. A $2.35M signature home.
Stauffer Pointe
40+ lots sold out in under two years. Phase II now underway.
Skyline Estates
A fly-in community with direct access to Seamans Airport and custom home packages.
Results per Revolve Real Estate development records. Skyline Estates image is a marketing rendering.
What our sellers say
“11 out of 10 stars.”
Stephen Kane · Buyer★★★★★“This was not my first time selling a home, but it was the first time I really felt the agent knew her business. Super responsive, as if you are her only client!”
Verified Zillow client · Home seller
★★★★★“Tom did an outstanding job selling our lake home. Two months from listing to closing. Can't ask for better than that!”
Lake home seller · Baylor Lake
★★★★★“Brady helped me buy a great home and sell a great home. I put complete trust in him and in the Revolve Agency. No notes!”
Mischelle Anthony · Bought & sold, 2025
★★★★★“We had a tight turnaround and not a lot of funds, so he helped us prioritize what needed to be done to get the best price when selling our house.”
Lindee Erickson · Seller
Builders, developers & investors
Selling more than one home?
From entire developments and vacant land to commercial buildings and rental portfolios, Revolve brings exclusive-agency experience, financing connections and a full marketing department to every project.
- 01
New construction & land
Land acquisition, pre-sales, builder-sales partnerships, design consultation and marketing for entire developments.
- 02
Commercial & investment
Offering memorandums, underwriting and buyer outreach through Crexi, BiggerPockets and our investor database.
- 03
Project support
Lending, title and attorney connections, sales contracts, branding and project management.
From the Revolve blog
Read before you list.
Seller guides & market updates
Why pricing just under a threshold can cost you NEPA market update · September 28, 2026 Scranton–Wilkes-Barre tops the list for appreciation 2026 housing outlook for Pennsylvania What today's buyers want Choosing your Realtor A guide to the commission changes Kate Daye: #1 Commercial Agent in Lackawanna CountyHere's what happens now
Four steps to launch day.
Choose your price
Review your 5-5-5 market analysis together and set the launch number.
Complete the agreement
Sign the listing agreement and the PA Seller's Property Disclosure Statement.
Choose your start date
Book your walk-through and photo and film day using the Seller Success Kit.
Marketing takes over
Coming-soon buzz, then launch across all three MLS systems, portals, social and TV.
Ready when you are
Let's set your launch date.
Start with a private, no-obligation consultation. We'll walk your home, share your 5-5-5 pricing analysis and show you exactly how we'd launch it.
